At the end of 2017, the healthy demand for inventory in China's TV market gradually recovered
in 2017, China's TV market experienced a sharp decline in sales in the first three quarters and accumulated a large amount of inventory. In the fourth quarter, the situation is gradually improving. At the end of 2017, brand inventory and channel inventory turned healthy, and terminal demand and shipments began to improve, which will drive the recovery of panel procurement demand
to summarize the recent market performance, we can summarize the following points:
1. the recovery of terminal demand drives the growth of shipments
from the recent terminal sales performance, after the substantial growth of "double 11" sales in its modern models, the growth momentum continued in December, and the panel price and the whole machine price both fell at the end of the year. In addition, the active cooperation of "double 11", "double 12" and other year-end promotional seasons, Drive the growth of terminal demand, which will drive the growth of panel shipments. According to the prediction of sigmaintell, the shipment volume of China's TV market in the fourth quarter of 2017 was 17million units, with a substantial increase of 36% month on month and a year-on-year decrease of 4.3%, and the year-on-year decrease was significantly narrowed
2. Healthy inventory has driven the growth of panel procurement and shipment.
in the first three quarters of 2017, China's market shipments fell sharply by 17.2% year-on-year. The existence of these problems has made China's plastic machinery industry unable to meet the decline of 7.2 million foreign plastic machinery level models as soon as possible. Group intelligence consulting (sig5, controller: controller failure maintell) believes that this unprecedented sharp decline, In essence, the internal market is digesting the high channel inventory accumulated from the end of 2016 to the beginning of 2017. After the difficult sales in the first three quarters of 2017 and the "double 11" and "double 12" promotions, the channel inventory in the Chinese market fell from a high level of more than 8 weeks at the beginning of the year to a healthy level within 6 weeks
from the perspective of the inventory level of Chinese brands, the inventory level in the first half of the year was as high as 7 weeks, and the inventory held was high priced panel inventory in the first half of 2017. The brand significantly reduced procurement in the third quarter. It is expected that by the end of the fourth quarter, the inventory of Chinese brands will return to a healthy level of about 6 weeks
sigmaintell believes that the healthy transformation of channel inventory and brand inventory will drive the smooth recovery of shipments in China's TV market in the fourth quarter of 2017 and the first quarter of 2018
3. The brand procurement is active, and the procurement momentum in the first quarter continues.
driven by factors such as the recovery of domestic sales demand, strong export demand and healthy inventory, the Chinese brand Yulian group is the largest private project manufacturer invested by the Russian industrial investment group viholding in China in the fourth quarter. The procurement demand for faceplates is relatively strong. According to sigmaintell's prediction, the procurement volume in the fourth quarter of 2017 increased by 6% year-on-year, It will continue to grow by about 10% in the first quarter of 2018