How to design the packaging of children's skin car

"Children's big market" looks at how to design the packaging of children's skin care products

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core tip: cosmetics display and packaging can display products, increase consumers' understanding of cosmetics, and promote the sales of cosmetics and enhance the brand image of cosmetics. Take children's skin care products as an example. When children face a wide range of skin care products in the mall, their attention is relatively distracted. At this time, display and packaging is an important entry point to attract children's attention, which can stimulate their desire to buy to the greatest extent

[China Packaging News] cosmetics display packaging can display products, increase consumers' understanding of cosmetics, promote cosmetics sales and enhance cosmetics brand image. Take children's skin care products as an example. When children face a wide range of skin care products in the mall, their attention is relatively distracted. At this time, display and packaging is an important entry point to attract children's attention, which can stimulate their desire to buy to the greatest extent

design object and idea design object

the design object is Snoopy series children's hand cream, including a pink nectar whitening hand cream, a green Snake Oil Moisturizing Hand Cream, an orange sheep milk Moisturizing Hand Cream, and a blue Vaseline anti freezing hand cream with abnormal hammer return. Design idea

fun is the key element of children's product packaging design. Therefore, packaging designers need to consider children's interests and use their curiosity to design interesting display packaging, so as to stimulate their desire to buy. In addition, children have simple nature and simple heart, and they especially like and yearn for nature. Therefore, natural elements can be added to children's packaging design

for this reason, the author designed two display and packaging schemes according to the characteristics and colors of Snoopy series children's hand cream. The first is the game turntable display frame, which can allow children to interact with product packaging and make products go deep into their hearts in the game; The second is a simple display platform, which is convenient for children to observe and take and place products

design scheme

scheme 1: Game turntable display frame

(1) structural design

the structural design of children's product packaging should be protective and interesting. Therefore, circular or arc structures should be used in the design, so as to avoid the damage to children caused by structural contradictions and edges in the economy through reform, and pay attention to interest at the same time

scheme 1 is a game turntable display frame, which is made of two pieces of corrugated cardboard. Among them, E-type corrugated board is selected for the panel and B-type corrugated board is selected for the side plate. After the side plate is rolled into a cylinder, the tongue is used for fixation. Because the tongue is long, it can also be folded back to form a hook lock type, so the side plate is locked very tightly. Then, cut four small pieces in the upper, lower, left and right directions of the panel, fold them down and insert them into the inner side of the side plate, and use the side plate to clamp the panel. Under the pressure of hand cream, the panel and the side plate can be tightly combined

the hand cream is inserted into the slot at a certain angle with the panel. The lower part of the hand cream is stuck in the slot, and the upper part is displayed outside. The display effect is good. Moreover, because the display package is folded and shaped without sizing, it is very easy to disassemble and assemble, and the assembly process is relatively simple

(2) decoration design

children's response to things that can better serve the surrounding society. 2. Understand the precautions of rubber low-temperature brittleness testing machine. The response of things is enthusiastic and immediate. When facing strong visual stimulation, they are more vulnerable to the influence of image and fantasy world. If a product presents only simple information, children will feel bored and lose interest in the product. Therefore, the packaging of children's skin care products should have more distinctive colors

four colors of hand cream hoses are used: pink, orange, blue and green. Put these four hand creams into the display package, the colors are seamlessly linked, and with numbers, it seems to be an interesting game board, which has irresistible temptation for children

scheme 2: simple display platform

(1) structural design

the packaging material of scheme 2 is E-type corrugated cardboard, which adopts a non glue one page forming structure, which eliminates the sizing process, facilitates mechanical automation and is pollution-free. The structure closely follows the trend of simplification of packaging design. The structure is simple. The back plate adopts arc angle, which avoids the harm of edges and corners to children, and has strong protection, reflecting the humanization principle of packaging design for children's products

for children, the display density of products in the display platform is relatively moderate, which will not bring them a sense of depression due to too dense, nor will it appear empty due to too loose. In addition, a suitable gap is left on the side of the display platform to facilitate the insertion of product brochures or small gifts, so as to increase children's and parents' understanding of this series of products

(2) decoration design

the decoration design of scheme 2 uses a natural landscape as the background. Under the blue sky, white clouds and sunshine, bright flowers bloom on the green grass and attract flying butterflies, which is exactly the scene loved by children. Snoopy series children's hand cream is presented in the middle of "grass", which not only increases the three-dimensional sense of the picture, but also beautifies the product, achieving a good publicity effect