Hottest 2019 dryer reshuffle year no strength non

2022-07-28
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2019 dryer reshuffle year, no strength, no professional, no survival

in 2018, the dryer industry seems to have suffered a Waterloo overnight. The sales of some domestic enterprises in April and may still did not break the "zero curse", and all the data point to the same fact: the demand for dryers has declined seriously! In that case, will the decline of the dryer industry in avoiding the phenomenon of claw melting and claw rinsing caused by anodic oxidation continue in 2019

it seems not too much to describe the domestic grain dryer industry in 2018, which has just passed. According to the data of China Industry Association, the industry fell 46.41% year-on-year, almost halving. However, the Circulation Association predicted that the decline would reach 60%. One data came from the supply side and the other from the sales side. Different channels reflect different situations, but both data point to the same fact: there was a serious decline in dryer demand in 2018

some experts predict that the decline of the dryer industry will continue in 2019, and the corresponding industry competition situation will be more fierce. Is there a law to follow in the competition situation of the dryer industry in 2019, and what kind of enterprises have competitive advantages

distinctive clustering characteristics: Anhui and Jiangsu clusters may be the final winners

the characteristics of domestic dryer industry cluster development are very distinct. From the perspective of the geographical distribution of enterprises that have entered the catalogue of agricultural machinery subsidies and achieved effective sales, the dryer industry has formed several industrial clusters in Anhui, Jiangsu, Zhejiang, Northeast China and Henan. Among them, the number of enterprises in Anhui and Jiangsu clusters accounts for 55% of the total number of dryer enterprises in China. These two clusters are basically connected and can also be regarded as a large industrial cluster, because the technology sources of enterprises in the cluster are also very same

for the enterprises in the industrial cluster, a single enterprise does not have the scale advantage, but the enterprises in the cluster together will form the industrial division of labor and industrial synergy. If these enterprise combinations are regarded as a whole, they are also a competitive subject. The division of labor and cooperation among the enterprises in the cluster is efficient and economic. The greatest advantage of the industrial cluster is that it can reduce the transaction cost. On the whole, the scale effect of industrial clusters is not only much larger than that of individual enterprises, but also higher than that of individual enterprises

Michael, a famous strategist Porter believes that the regions forming industrial clusters often affect competition and competitive advantage from three aspects: first, improve the productivity of enterprises in the cluster, and the larger the cluster, the higher the production efficiency and the lower the cost; Second, it has a great stimulating effect on the enterprises in the cluster. The innovation and creation of the enterprises in the cluster will be significantly faster than those in the non cluster; Third, continuously promote the generation of new enterprises, and enhance the competitiveness of the cluster itself, so as to form a virtuous circle

it can be clearly seen that the dryer clusters in Anhui and Jiangsu have fulfilled the requirements According to Porter, it is expected that the dryer industry clusters in Anhui and Jiangsu will form a stronger "Matthew effect" in the later stage, and the advantages will become more and more obvious, while small clusters or scattered enterprises in Shandong, Henan, Hebei, Hubei, Hunan and other provinces may become less and less

there will also be resource concentration and reshuffle in these clusters. Zoomlion, Chenyu, Sanxi, Tianyu, Wade and other enterprises will reshuffle their cards based on their comprehensive strength or professional ability, which will ultimately form a monopoly advantage for large industrial clusters

figure: number of dryer enterprises distributed in China

brutal reshuffle in the industry: the real power faction will come to the conclusion

domestic companies producing grain drying products: the first category is Taiwan Sanjiu, Japan Jinjin and other professional drying equipment companies. These companies began to layout in the Chinese market more than ten years ago, and now have established assembly bases in China, such as Shanghai Sanjiu, Suzhou Jinjin, etc; The second category is domestic companies specializing in dryers, such as shepherd group, Anhui Chenyu, Jiangsu Tianyu, Sanxi agricultural machinery, maidaozhixing and other enterprises; The third category is a comprehensive and diversified large company, including Zoomlion, Foton Lovol heavy industry, Dongfeng Agricultural machinery, JAC power, Wade agricultural equipment and other domestic agricultural machinery companies in the first camp, as well as Kubota, Yangma, Jingguan, AGCO, johndier and other multinational companies

like the tractor, rice transplanter, plant protection machine and other industries, the domestic dryer industry also has the phenomenon of "rushing into mass action and dispersing in mass". At its peak, more than 400 enterprises entered the industry, but it is obvious that the peak of the industry has passed. After a storm, there were less than 150 enterprises in the agricultural machinery subsidy system in 2018. From the remaining top 15 enterprises, it can be said that Zoomlion, Wade agricultural equipment, Lovol Arbos and Dongfeng Agricultural Machinery ranked the first, fourth, thirteenth and fifteenth in microcomputer operation, Others are all companies specialized in dryer business, such as Anhui Chenyu, Jiangsu Tianyu, Sanxi, Zhengyang, Jinxi, etc

in 2019, the reshuffle of dryer industry will be accelerated. It is expected that two-thirds of small enterprises will exit, and companies without comprehensive advantages and professional ability will have no place to survive

domestic brands may win out, and foreign brands will retreat to the high-end market.

at the early stage of the development of domestic grain dryers, Japan Jinjin and Taiwan entered the market of Chinese Mainland earlier, and established production bases in Wuxi and Shanghai respectively. From the beginning of import assembly to the realization of basic localized production, it took more than ten years. In this process, these two enterprises helped to complete the cultivation of the domestic dryer Market, It has also led to the growth of a large number of Chinese local dryer enterprises. If you carefully comb it, you will find that the domestic grain dryer is divided into two technical routes, either the three long series or the gold series

it can be seen from the published data of agricultural machinery subsidies in 2018 that gold's market share and industry influence have declined sharply, and it is about to withdraw from the top ten in the industry for three years, which shows that domestic brands have basically mastered the technology of small and medium tonnage grain dryers, and have won in an all-round way with good cost performance, flexible marketing means, quick response and considerate service

in the later stage, in terms of large grain drying centers and large national grain reserve projects, there will be some markets for products imported from Europe and the United States. In terms of some local small projects and pilot demonstration projects, Japanese and Taiwan brands will have certain advantages. On the whole, domestic brands will fully occupy the middle and low-end market, and foreign brands will retreat to the high-end market

figure: changes in the number of dryer enterprises

"in addition, when the honeycomb core and skin are produced by the same thermoplastic polymer + service", the bottom logic of competition in the dryer industry at this stage

different development cycles will have different bottom competitive logic for agricultural machinery products

year can be regarded as the market cultivation period of grain dryer industry. At this stage, users never understand cognition. It is a long process from wait-and-see to large-scale promotion. In the market introduction period, the cost performance of products is the most critical competitive factor. Therefore, at this stage, domestic Zoomlion, Sanxi, Jinxi, Chenyu and other brands have achieved competitive advantages through competitive prices and channel driving forces, and have lagged behind JINZI and Sanjiu, which have the first mover advantage

since 2018, the number of newly installed users in the dryer industry has decreased. Due to the pressure of environmental protection and competition, many old users have started equipment upgrading or upgrading. These old users have become dryer experts through long-term use and have a strong brand awareness. At this stage, the underlying logic of competition in the domestic dryer industry has undergone a thorough change, "brand + service" has become a new competitive tool

according to the feedback from the front-line market, the price is not the first factor when users choose the dryer. Brands with good performance and manufacturers with good service in the market become the first choice

affected by this user demand, in 2019, dryer manufacturers will mainly focus on improving the third quality of products, expanding brand awareness and strengthening services

at the annual business meetings of several mainstream dryer manufacturers held in 2019, the enterprises no longer took the sales volume as the primary goal, but put forward clear quality improvement plans. Anhui Chenyu put forward the policy of extending the three guarantee period of the whole machine to three years, which aroused the positive response of other enterprises. Some enterprises followed the policy of extending the three guarantee period of the whole machine or core components

on the whole, the situation of dryer industry in 2019 is not optimistic, and the deterioration of competition is inevitable. The industry will be deeply shuffled, and enterprises with strong comprehensive strength and professional ability will cross the industry cycle

according to the statistics of the Department in charge of agricultural machinery of the Ministry of agriculture and rural areas, at present, the degree of grain drying mechanization in China is less than 30%, the dryer Market is far from saturated, and there is still room for demand. It is hoped that the government and enterprises will work together to find more reasonable methods and Countermeasures to regulate the dryer industry without affecting the development process of agricultural mechanization

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